Areas of Consultancy

Media Buying and Planning

The world of media buying and planning is an ever growing and evolving industry. As a consultancy specialising in media buying and planning we advise agencies, brands and media owners on the full spectrum of legal and commercial issues that may arise in this complex and intricate industry. We support with drafting and negotiating media buying and planning agreements, trading terms and all areas that touch agency and client, and agency and media owners relations, ensuring compliance with relevant industry and regulatory standards.

The Media Lawyer prides itself in providing realistic and relevant strategic support in all commercial negotiations, acting as a bridge between legal risk and business objectives. We help solve problems not create them, and we take pride in clearly explaining and navigating this often foggy landscape of law.

Advertising and Marketing

We provide expert legal support on all areas of adverting and marketing compliance, advising our clients on the legal and regulatory frameworks that govern all consumer facing communications. Our consultancy covers:

  • Review and clearance of advertising campaigns across all media.

  • We guide clients through compliance with key legislation and regulation including the UK Code of Non-Broadcast Code (CAP), the Broadcast Code (BCAP), the Consumer Protection from Unfair Trading Regulations and all relevant ASA and CMA guidance. Substantiation claims, comparative advertising, promotions, endorsement and green claims.

  • Supporting our clients on all creative services, talent and any relevant advertising commercial contracts and terms and conditions. Tailoring each contract according to a project’s scope, size, and budget, we secure the appropriate commercial and creative balance.

We fully understand the commercial and creative pressures that often do not sit hand in hand, and we support to deliver clear business focused advice that enable brands and agencies to deliver innovation responsibly and minimise legal and reputational risk.

Intellectual Property and Brand Protection

Ideas, tangible or not, are the most important things to protect in today’s competitive creative market. With so many channels and constantly replenishing feeds to watch out for, tracing the ownership and originality of a design, brand name, or invention needs the laser-focused eye of professional. We support on all areas of IP law and with a focus on brand protection.

We’ll advise on creation, search, clearance, application/registration of trademarks and copyright across the UK. And if your idea has been infringed upon, our litigation consultants will negotiate the best possible licensing and settlement agreements.

We advise and support on all area of the brand assets life cycle - from initial concept and brand development to licensing, enforcement and dispute resolution. This includes advising on IP aspects of commercial contracts such as sponsorship, endorsement, content, production and licensing deals.

Commercial Contract Support and Negotiations

We support with a wide range of commercial contract negotiations and help businesses structure, document and execute key commercial relationships. Types of agreements we can support with include, but are not limited to:

  • Services agreements

  • Supply and procurement contracts

  • Partnership arrangements

  • Sponsorship deals

  • Licensing agreements

  • Influencer agreements

  • Standard terms of business

    We support throughout the contract lifecycle and with a strong understanding of both legal and commercial principles and drivers, we ensure that each negotiation is conducted smoothly with the main commercial outcome of the parties always in mind.