Four ways we help creative and commercial buisnesses move with confidence.

Areas of Practice

Every engagement starts with understanding what you're actually trying to achieve. Here's where our advice tends to focus.

01

Media Buying & Planning

Media buying and planning is an ever-growing and evolving industry. We advise agencies, brands and media owners on the full spectrum of legal and commercial issues that arise in this complex space, acting as a bridge between legal risk and business objectives.

Typically covers:

  • Drafting and negotiating media buying and planning agreements

  • Trading terms across agency–client and agency–media owner relationships

  • Compliance with relevant industry and regulatory standards

02

Advertising & Marketing

Expert legal support on all areas of advertising and marketing compliance, advising on the legal and regulatory frameworks that govern consumer-facing communications, with the commercial and creative pressures kept in balance.

Typically covers:

  • Review and clearance of advertising campaigns across all media

  • Compliance with CAP, BCAP, Consumer Protection from Unfair Trading Regulations, and ASA/CMA guidance

  • Substantiation claims, comparative advertising, promotions, endorsements and green claims

  • Creative services, talent and advertising commercial contracts

03

Intellectual Property & Brand Protection

Ideas, tangible or not, are the most important things to protect in today's competitive creative market. We support all areas of IP law with a focus on brand protection, across the full brand asset lifecycle.

Typically covers:

  • Creation, search, clearance and registration of trademarks and copyright across the UK

  • Infringement, licensing and settlement negotiations

  • Brand development, licensing, enforcement and dispute resolution

  • IP aspects of sponsorship, endorsement, content, production and licensing deals

04

Commercial Contract Support & Negotiations

05

AI & Emerging Technology

Support across a wide range of commercial contract negotiations, helping businesses structure, document and execute key commercial relationships with the main commercial outcome always in mind.

Types of agreements include:

  • Services agreements

  • Supply and procurement contracts

  • Partnership arrangements

  • Sponsorship deals

  • Licensing agreements

  • Influencer agreements

  • Standard terms of business

AI is moving fast, and the law is catching up. We work with AI businesses building in this space, and with the agencies, brands and creators putting AI to work. Whichever side you’re on, we keep the commercial and legal side as sharp as the technology.

Typically covers:

  • Commercial and client contracts for AI businesses

  • Platform terms, licensing and user agreements

  • Supplier, partner and reseller agreements

  • Ownership of AI-generated and AI-assisted work

  • AI clauses in client, supplier and talent agreements

  • EU AI Act compliance for businesses working in or with the EU

  • Reviewing AI tool terms, IP indemnities and liability caps

Not sure which of these fits your situation?

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